what are activities in Adobe Target?

Activities in Adobe Target let you personalize content to specific audiences and test page designs.

Refer to the below video for more details

Reference: Activities-Adobe-Target from Lisa K. on Vimeo.

To create an activity:

From the Activities list, click Create Activity > select any one of the options from the drop down.

Create Activity > Experience Targeting

Reference: https://experienceleague.adobe.com/docs/target/using/activities/experience-targeting/create-targeting/xt-create.html?lang=en

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